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Optimize and improve your digital marketing strategies and performance with these SEM tools from Microsoft Advertising that allow you to research ad scheduling, location targeting, trending queries, device targeting and more.Digital Advertising Fundamentals: Search. In this course, you'll learn the basic workings of search engines, how search advertising is an effective marketing tool, and how to identify key performance indicators (KPIs). 8 minutes. Start.了解 Microsoft 广告 如何让您在我们跨境代理合作伙伴的协助下发展品牌，并为您从中国到全球的推广活动赋能。 了解 Microsoft 广告 如何让您在我们跨境代理合作伙伴的协助下发展品牌，并为您从中国到全球的推广活动赋能。Microsoft Advertising is a powerful search advertising tool designed to get your ads in front of just the right customers. With Microsoft Advertising, your ads can appear on Bing, AOL, Yahoo, other Bing or Yahoo owned and operated sites, and syndicated search partner sites. That’s ad distribution you can’t get using Google Ads.Microsoft Advertising is committed to a safe online environment. 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With Microsoft Advertising, you can reach 117 million unique desktop searchers in the US who spend 26% more online than the average internet searcher. 1. Free, on-demand training about Microsoft Advertising, tools, and best practices Small business advertising solutions Microsoft Advertising small business advertising solutions and tools can help save you time and money, and boost your advertising performance. 6 courses | 2 hour 00 minutes. 1. Marketing with Purpose: Overview. Understand how to activate Marketing with Purpose to drive business growth. 15 minutes. Start. 2. Marketing with Purpose: The role of Responsibility. Build more trusted customer relationships with responsible marketing tactics and insights.Relevance and quality policies. Advertisers and consumers both benefit when they have positive experiences with Microsoft Advertising. To achieve this, please follow the policies about relevance and quality on this page. 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