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Study with Quizlet and memorize flashcards containing terms like marketing plan, marketing plan elements, executive summary and more. a. must be set before a target market can be selected. b. is primarily concerned with all of the details of implementing a marketing plan. c. consists of a target market and the marketing mix. d. blends all of the firm's marketing plans into one overall plan. e. is another name for a particular marketing mix. D.Typically, a marketing plan includes: An overview of your business’s marketing and advertising goals. A description of your business’s current marketing …1. Idea and risk taking. 2. Equipment and funds. 3. Labor and skills. 4. Water and Land. Study with Quizlet and memorize flashcards containing terms like The first of the 4 P's in the marketing mix is product, which includes three steps involved in creating a product."It's not a continuation of the old company in a new disguise, everything is new." 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